At the initial stage, when we talk about search engine optimization, whether you are a website owner, a web developer or an internet marking manager, you want to make sure that your website is searchable, or ranking well in Google search results for certain keywords.
You work hard with your campaign, build quality links, produced unique and informative articles and stay updated with the latest SEO updates and algorithms just to make sure that your website meets all the essential requirements of search engines to avoid being penalized.
But despite all of your efforts, there are unexpected things that happen which is forcing you to generate another much better strategy in order to solve the problem especially if it’s about your company’s reputation.
What is reputation management SEO?
As explained by Wikipedia, reputation management is about influencing someone’s reputation or a company’s reputation. This business idea was primarily established to extend the public relations as well as shape the awareness of people by providing proofs or information regarding the subject.
In general, this concept is implemented to monitor the reputation of a brand on the internet, dealing with resources that can possibly damage it. It could be done through reviews, customer feedback or a warning signal regarding the reputation concerns. It is mostly focused on pushing down the negative comments as they appear in search results.
How reputation management affects your business?
In any type of business, reputation is very important. Having a good reputation is a huge plus for any businesses in terms of customer choices, support in times of disagreement and the future credibility in the marketplace especially if they are just starting out. With that being said, people can easily choose a brand that they trust and confident with even if there are similar offers from other merchants. Furthermore, a company with good reputation can make a difference in the industry and able to compete with highly competitive markets as well as the opportunity to offer a premium pricing than those with bad business standing.
Before, most companies are just relying on recommendations or word of mouth in order to establish and maintain their reputation. As the times become modernized where everything are accessible online and websites, social networking sites and other internet-related activities have popped up, many businesses started to become more watchful on their reputations and responsive to any catastrophe like negative comments from forums or bad reviews from a blog that might affect their business reputation.
The trust of the customers can have a direct effect on the bottom line of any business. The significance of online reputation has become greatly evident, as many companies have had to deal with negative responses to be able to maintain a good name to the world or the industry they’re in. Even an established organization that provides consistent business practices can be affected by a single negative comment. A simple post or a reply from a discussion board or Q & A sites can be a threat to your brand especially when your competitors are spying on you, waiting to steal your customers.
Fortunately, there are reputation management strategies you can implement to overcome the challenges of bad reviews. While coping up is not easy and you might not be able to thoroughly eliminate the damaging content that appears at the top of Google search results, you can still minimize its impact through effective reputation management SEO.
Below we’ve listed advanced and highly recommended tactics to help your business or brand cope up with bad reputation.
Perform A Digital Audit
The initial step you need to take when implementing reputation management SEO for your business is to conduct an audit for your company for specific keywords. Google can provide you with various profiles, web resources, localized information and articles including your own site. Through this, you can be able to determine where bad reviews or posts came from and generate an effective SEO reputation management approach.
Build Authoritative Assets
To slowly push down the negative content about your site or company, you can build authoritative assets by writing positive content about your brand or product like blogs, press releases and articles. Make sure to optimize your live content regularly for more exposure. If you have social media pages, you can cross promote your profiles or links to gain values and get a better rank.
Be Active At Your Social Networks
Every questions and comments on your social media pages are crucial for your business. Make sure to go through all of them because your followers or customers are expecting you to communicate with them especially during circumstances and product complaints. Social networks are one of the best customer relationship tools to manage your reputation.
Pay Attention To Your Bio
If you’ve been invited to write or guest for a blog, podcast or webinar, grab this opportunity to showcase your bio or profile section. This small section where you can indicate a short paragraph about yourself or your company background is an excellent opportunity to include all your relevant pages. When people search for businesses, your bios could appear anywhere and may serve as a reference about your credibility.
List Your Site Where You Can Have A Full Control
Make sure to establish listings or business pages on resources that you can freely make necessary changes when required. It can be tempting to build a profile in authoritative or reputable sites especially if they are ranking well in Google. But if you can’t have a full control over any of these sites particularly for address updates, negative comments and additional references, you better think again. The decision you’ll make might affect your overall effort and your company reputation.
Build Personal Blogs
Blogs, if manage well can help you gain more visitors, build authority, interact with other bloggers, drives long term benefits and most importantly, help you build up your online reputation. There are plenty of ways to build personal blogs. Content is still king and more and more people are getting information and ideas from blogs. When setting up your own blogs, start by choosing a catchy and interesting blog name. Finish them with responsive design and layout along with your unique and SEO friendly contents.
Are you using the same tactics or have other recommendations of a more effective reputation management SEO strategy to share? Please share them with us!