The decision of taking a business online comes with the knowledge that in e-commerce, your website is your business card.
Gone are the days when branding involved business cards, brochures, and pamphlets. They still exist, yes, and are still used, though not as much as before. Now that internet marketing is all the rage and does not look like it is going to disappear any time soon, websites are now touted as the branding itself. The better your website rank, the better your sales rates are.
In online business, reputation plays a big role. It is essential, as it has the power to make or break your business. The reviews posted about you will either attract or deter potential and even existing customers. As fast as positive reviews can be seen, is also as fast as negative ones can appear on the web as well.
Luckily, online reputation management (ORM) has been developed. It is designed to keep a company’s reputation as clean as possible. People who know how the internet works naturally depend on reviews to decide which company to trust and which one to stay away from. It is not very complicated, which means you can do it on your own. With the presence of ORM tools readily available on the ever so dependable web, DIY ORM is a great possibility.
- com – This tool allows you to monitor your profiles. This is very important as rival companies can find it so easy to make dummy accounts on various sites just for the sake of ruining your reputation. Once you see that a website has been built to ruin your reputation and take your business down, report to Google and take legal action. It is also important to issue a press release about it to give light to possible questions your clients might have if they were able to see it.
- Trackur – This one provides the user the comfort of easier tracking. Whenever your business or brand name has been mentioned anywhere. You can then be aware of any review or post related to your company without being glued to social media sites 24/7. That way, it is easier to reply or counter these posts, and is also easier to remove comments which you know can be bad for your reputation. As a general rule, any comment that evokes bad review must be immediately removed before people can see it.
- Google Alerts – For the longest time, Google has been a big player in the internet world. Google Alerts is one of its most popular app, as it can email you any mention of your website and brand on the web. Like Trackur, its purpose it to keep you updated with mentions and posts which could either harm or do very well on your branding and website.
- Social Mention – Like Google Alerts, it keeps you updated on your online presence, and if that presence is actually good. Once your brand has been mentioned in any social media platform, you will receive a notification. That way, you can reply to every comment promptly, because you receive notifications real time even if you’re not logged into your social media account.
- While it works in the same way as Trackur, Rankur provides the benefit of a closer look and review. It allows you to narrow down results in certain demographics or audience share. You can have a clearer picture of what has to be addressed to avoid negative comments on your website. It also offers comparison features to have an idea of how your brand and services fare from all others when it comes to online reputation.
- Its name speaks of reputations, which is what the tool is all about. It allows users to monitor reviews around the web, and also uses Analytics to help you determine the next step to take if negative reviews have become quite a problem. It also provides summary reports that can be used to brainstorm on what to do next to combat negative consumer feedback.
- ReviewPush – Designed specifically for consumer review sites, this one closely monitors Yelp, Foursquare, and Yellow Pages. It sends alerts and notifications instantly once a post has been made about your brand name. It will make reputation management such a breeze, as it also features 30-day comparison reports of how your business has fared. Reviews and posts from the feed are listed chronologically and can be arranged according to date, source, etc.
- Hootsuite – Because social media has become a very popular platform, many online tools specialize on monitoring social media posts relevant to your business. Hootsuite is one of the many tools specifically used in monitoring posts and reviews posted in Facebook, Twitter, and other social networks.
Apart from tools that provide instant alerts about posts, there are also plenty of tools designed to detect websites that are built to just destroy your business. Websites named as “WhyXXXcompanyIsBad.com” and the likes are so easy to make and share. Desperate business rivals who are tired of the competition can resort to really dirty tactics just to be able to advance to the upper part of the ladder.
Monitoring your online reputation is a must, and should very well be considered to be a necessary part of any business that thrives online. It should be taken seriously as a priority, since most online consumers can easily be swayed by reviews alone. In a world where the internet is where everything happens, the only security blanket they see is the reputation your business has, which is where they will base their decisions on.
Online reputation management should be done with your target audience in mind. What do they like, what do they hate, what do they need. It is always them that should be taken into consideration. The negative feedback they give you might also be their way of getting their message across that could improve how you currently do business. Listen to them and know what they need. If they like what you give them, your online reputation will be so easy to manage, because a clean slate is always a breeze to maintain. Online Reputation Management